Google

Satellite connectivity

Lead Content Designer & Strategist

Key Contributions

  • Managed and reviewed content produced by internal and external writers.
  • Created a word list to ensure stakeholder alignment on language.
  • Developed frameworks for content reuse.
  • Designed content to scale to future partner platforms.
  • Consulted with accessibility, internationalization, user research, and privacy for inclusive and compliant language.

CASE STUDY

Google

Craft Talk: The Feedback Playbook

Researcher, Writer, & Presenter · UXCD

Key Contributions

  • Collected and analyzed 130+ real-world feedback flows across email, in-app, physical, and AI surfaces
  • Compared brand and content strategies across industries to surface best practices and anti-patterns
  • Built a reusable evaluation framework and presented findings to Google’s UX Content Design community

Outcome

  • Sparked ongoing adoption as a reference framework for evaluating feedback design across UXCD.

CASE STUDY

Google

AI Prototyping & Prompt Engineering

Senior Content Designer & Prompt Engineer

Key contributions

  • Partnered with UX Design and Research to explore LLM-generated, brand-aligned UI copy at scale
  • Developed a pre-prompting framework to define AI voice, tone, and behavioral guardrails
  • Designed a component-level logic system to categorize UI elements by generative potential

Outcome

  • Established a reusable prompt engineering framework that reshaped how a cross-functional UX team approaches generative AI — and sparked broader conversations across the org.

CASE STUDY

Google

Google Vids

UX Writer, Editor, & Competitive Analyst

Key contributions

  • Crafted UX copy and content strategy for Google’s AI-driven video creation product.
  • Led template audits and content creation for a scalable system within Google Workspace.
  • Edited templates for Google voice, style, accessibility, and internationalization.
  • Conducted competitive analysis (e.g., Canva, Clipchamp) to inform content design decisions.
Google

Accessibility labels

UX Writer & Content Designer

Key contributions

  • Collaborated with a dedicated group of content designers to write over 200 accessibility labels for icons, describing function and meaning with clear language.
  • Helped improve product standards and quality for everyone.

Impact

  • Significantly reduced the largest group of accessibility bugs, which previously made up over 30% of all accessibility issues.
Google

App redesign

Content Designer & Strategist

Key contributions

  • Collaborated with cross-functional teams to redesign Android’s Personal Safety app.
  • Developed a content strategy to eliminate redundancy and optimize space.
  • Crafted section names, page headers, feature descriptions, and onboarding tooltips.
  • Audited for clarity, consistency, and brevity.
  • Incorporated user testing insights to refine content.
Google

Android customization

UX Writer & Content Designer

Key contributions

  • Wrote UX copy for key customization initiatives: Emoji Workshop, Cinematic wallpaper, and AI wallpaper.
  • Crafted imaginative and evocative names for ringtones, like “Dancing Rocks”.
  • Partnered with the UX Design team to revamp Pixel’s lock screen UI, adding new customization options for users.

Impact

  • Four of these customization products were featured at Google’s annual I/O conference.
Google

Guided Frame: AI-Powered
Accessible Photography

Senior UX Writer & Content Designer

Key contributions

  • Authored UI copy and educational content for Gemini-powered feature enabling blind and low-vision users to take selfies independently.
  • Wrote product descriptions, tooltips, error messages, button labels, and settings copy across the feature experience.
  • Crafted onboarding content explaining facial recognition, auto-capture, and accessibility settings.
Google

Content workflow optimization

Key contributions

  • Designed and implemented a 4-step process and template for Accessibility content, successfully cutting review times by over 50%.
  • Established a project charter that centralizes decision-making and ensures all content rationale is data-driven by UXR findings.
  • Secured 100% formal sign-off from all required stakeholders, eliminating a major source of late-stage project risk.
  • Validated the new framework’s efficiency and clarity by leading a successful pilot project.
Google

Generative AI & LLM Experiences

Key contributions

  • Designed UX copy for Gemini-powered features across Android and Workspace, including Generative AI Wallpaper.
  • Optimized prompts for Ask Pixel (on-device AI support), improving retrieval and answer accuracy.
  • Crafted inclusive, accessible AI-generated content for features like Guided Frame.
  • Applied data-driven insights to refine AI tone and balance user expectations with model capabilities.
Google

AI on-device support & Help Center initiatives

Senior UX Writer & Content Designer

Key contributions

  • Established vocabulary and governance guides for consistent Help Center terminology.
  • Optimized AI on-device chat support (“Ask Pixel,” powered by Gemini) for improved retrieval and answer accuracy.
  • Analyzed user feedback to implement data-driven language improvements across Android features.
  • Authored and edited Help Center articles for Android’s Personal Safety features.
Google

Content systems strategy

Content strategist

Key contributions

  • Co-led a multi-phase audit to identify duplications, conflicts, and gaps across two critical platforms: the UX writing patterns doc and Carbon Design System site.
  • Defined a model to strategically place content based on audience: Design site (general guidance) vs. patterns doc (granular detail primarily for writers).

Impact

  • Eliminated content conflict by establishing a clear IA, reducing internal team confusion.
Google

Accessibility settings framework

Lead UX Writer & Content Designer

Key contributions

  • Developed a UX Writing framework to standardize and simplify the complex layering of multiple subtext types.
  • Analyzed user needs and pain points to inform the reorganization of the settings and improve information architecture (IA).
  • Partnered with UXR, PM, and Engineering to implement new IA and design.
  • Mentored a fellowship writer during the complex settings redesign.
Google

Satellite Messaging

Lead Content Designer & Strategist

Key contributions

  • Managed and reviewed content produced by internal and external writers.
  • Created a word list to ensure stakeholder alignment on language.
  • Developed frameworks for content reuse.
  • Designed content to scale to future partner platforms.
  • Consulted with accessibility, internationalization, user research, and privacy for inclusive and compliant language.
Google

Android Personal Safety

Lead Content Designer & Strategist

Key contributions

  • Lead the writing and content design for Android’s Safety products, focusing on voice, tone, and consistency.
  • Ensure alignment with Android and Google style guides.
  • Identify where word lists and writing patterns are needed to align with Google’s Material Design system.
  • Use AI to synthesize user feedback, identify trends, and highlight quality opportunities.

CASE STUDY

Google

Standardizing emergency
communications

Lead Content Designer & Strategist

Challenge

  • How can we develop a scalable text message framework to accommodate evolving emergency scenarios without overwhelming users?

Solution

  • Create a standardized text message framework for consistency and easier implementation.
Google

Loss of Pulse Detection

Lead Content Designer & Strategist

Key contributions

  • Crafted critical UX for sensitive wearable health features, emphasizing clarity and tone in high-stress scenarios.
  • Collaborated with UXR to refine language decisions, ensuring intuitive, accessible, and cross-product aligned experiences.

Impact

  • Translated complex medical concepts into natural, user-friendly language.
  • Contributed to a feature recognized for its intuitive design.
Google

Unifying content across
products

Lead Content Designer

Key contributions

  • Created unified content standards for a satellite project spanning multiple partners.
  • Balanced technical, legal, and design considerations to ensure coherence and inclusivity across surfaces.

Outcome

  • Established a scalable content framework adopted across teams.
Google

Locked folder (privacy feature)

UX Writer & Content Designer

Key contributions

  • Wrote UX copy for Android’s Locked Folder feature, enabling users to protect sensitive photos and videos with biometric authentication
  • Crafted clear onboarding content explaining privacy benefits and setup process
  • Developed error messaging and settings copy that balanced security with usability
  • Collaborated with Privacy and Security teams to ensure transparent, user-friendly language